Issue | Title | |
No 20 (2014) | GLOBAL ADVERTISING MARKET – THE DYNAMICS OF THE LAST DECADE | Abstract PDF |
Bogdan Nichifor | ||
No 20 (2014) | BRAND NAMING: SOUND SYMBOLISM, BRAND PREFERENCE AND BRAND PERFORMANCE | Abstract PDF |
Alina Catalina Duduciuc, Loredana Ivan | ||
No 19 (2014) | THEORETICAL FRAMEWORK OF ADVERTISING - SOME INSIGHTS | Abstract PDF |
Bogdan Nichifor | ||
No 21 (2015) | A CONCEPTUAL APPROACH ON PRESS CONFERENCE | Abstract PDF |
Ioana Olariu, Bogdan Nichifor | ||
No 19 (2014) | LEGISLATIVE FRAMEWORK OF BROADCASTING IN ROMANIA AND IN THE EUROPEAN UNION | Abstract PDF |
Diana Prihoanca, Brândușa-Mariana Amălăncei | ||
No 14 (2009) | Advertising or public relations – which is the organizations choice in the current period? | Abstract PDF |
Simona Duhalm | ||
No 34 (2021) | THE EFFECT OF ADVERTISING AND PRODUCT QUALITY ON THE PURCHASE DECISION OF HALAL COSMETICS WITH ONLINE CONSUMER REVIEWS AS MEDIATION VARIABLES | Abstract PDF |
Ristina Tri Rahmawati, Muhammad Anwar Fathoni | ||
No 25 (2017) | THE ADVERTISING MARKET OF EUROPEAN UNION COUNTRIES – THE EVOLUTION IN RECENT YEARS | Abstract PDF |
Laura Catalina Timiras | ||
No 21 (2015) | ADVERTISING BRANDS BY MEANS OF SOUNDS SYMBOLISM: THE INFLUENCE OF VOWELS ON PERCEIVED BRAND CHARACTERISTICS | Abstract PDF |
Alina Catalina Duduciuc | ||
No 16-17 (2012): Combined issue for 2011 and 2012 | Specific elements of communication on agri-food products resulting from EU legislation | Abstract PDF |
Laura Timiras | ||
No 15 (2010) | Press Manipulation and Its Negative Impact on the Youth | Abstract PDF |
Ioana Manea, Ioana Popa | ||
1 - 11 of 11 Items |
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ISSN: 2344-1321 (online)