Boier, Rodica, “Gheorghe Asachi” Technical University of Iasi, Romania
-
No 18 (2013) - Articles
RELATIONSHIP MARKETING IN THE INNOVATION PROCESSES
Abstract PDF -
No 18 (2013) - Articles
AN EXPLORATORY RESEARCH ON RELATIONSHIPS WITH STAKEHOLDERS IN INNOVATION
Abstract PDF -
No 20 (2014) - Articles
MARKETING AND INNOVATION – A RELATIONSHIP APPROACH
Abstract PDF -
No 20 (2014) - Articles
RELATIONAL MECHANISMS IN INNOVATION CO-CREATION
Abstract PDF
ISSN: 2066-561X (print)
ISSN: 2344-1321 (online)