Strategic marketing – some conceptual and operational reviews from structured marketing works


Strategic marketing has been for a long time widely recognized as an important aspect of activity of modern organizations. Knowing it characteristics and its role in organizational management is extremely important in developing a long-time efficient business. This article focuses on presenting some synthetic conclusions extracted from the structured strategic marketing works of  well-known marketing authors.


strategic marketing; marketing strategy; processes.

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ISSN: 2344-1321 (online)